Web Designer in Syracuse

Introduction to Social Media

Introduction to Social Media

Whether you’ve begun to experiment or remain on the sidelines, it’s a good time to learn more about what social media is, and whether it could be useful for you. What social media is? Social media is a set of tools that allows the audience create content and communicate among themselves. A few examples: blogs, message boards or groups (like Google Groups or Yahoo Groups), commenting, ranking and sharing tools like you find on many news sites, blogs and operations like Digg social bookmarking and sharing tools like Delicious or Mixx user-generated content sites like YouTube and Flickr group instant messaging like Twitter live community chats, as standalones or complements to broadcasts platforms like Facebook and LinkedIn where people can create profiles, share content, create groups and interact in many other ways What social media is not? Social media is not content you, a public broadcaster, website or producer, create. (Blogs are a partial exception. See our blogging documents for more information on them.) Some broadcasters and producers can have a hard time wrapping their brains around the idea of hosting, and publishing, content they don’t create. It’s likely to be lower quality than professionally produced material. It can confuse the audience. Why bother? Why social media is scary? Inviting people into a social environment you create is inherently risky. You can’t control what they say, about you or anybody else. Of course you can screen for pornography, bad language, hate speech and so on. You can require people to sign in with an e-mail address or create a profile before contributing, to discourage anonymous attacks. You can pull down content that is obviously off-topic, purely commercial or libelous. But if you try to edit (which is to say, censor) content beyond, that you’ll lose credibility. Even, or especially, if that content harshly criticizes a website, production or person involved, or expresses a fringe political opinion. If you’re going to host a public discussion, it may get messy. So why bother to use social media? Three main reasons: Audience behavior is changing rapidly, and audiences increasingly expect a participatory media experience. If they don’t get it from you, they’ll get it elsewhere. A portion of your audience will drift away. Truth is, that’s probably happening already. Handled properly, social media can enhance traditional broadcasting with high-quality content no website or producer can create. Pre-production, it can provide invaluable content and ideas. Post-broadcast, it can sustain a loyal audience that can feed new work. Social media can foster public dialogue. This is particularly true of, and important for, public media, whose audience is more educated and engaged in community life than most. Using social media can help you fulfill your public mission, to engage the public in public broadcasting. Social media can build powerful links between people and websites, productions and content. At a time when audiences are fragmenting and media options multiply, social media can build a durable bond with your audience.

The 22 immutable Law of Marketing and Global Financial Crisis

"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! " - Book Review.

During recession and global financial crisis it is even more interesting to discuss this book.
The global financial crisis of 2008–2009 began in July 2007 when a loss of confidence by investors in the value of secularized mortgages in the United States resulted in a liquidity crisis that prompted a substantial injection of capital into financial markets by the United States Federal Reserve, Bank of England and the European Central Bank. The TED spread, an indicator of perceived credit risk in the general economy, spiked up in July 2007, remained volatile for a year, then spiked even higher in September 2008, reaching a record 4.65% on October 10, 2008. In September 2008, the crisis deepened, as stock markets worldwide crashed and entered a period of high volatility, and a considerable number of banks, mortgage lenders and insurance companies failed in the following weeks.

Al Ries and Jack Trout refer to these principles as "laws". Their book, entitled "The 22 Immutable Laws of Marketing" is one of my favorites.

What do you think about "22 immutable Law of Marketing"?
Are there more marketing laws?
Why these marketing laws are immutable?

(sorry for pure quality of video) [youtube=http://www.youtube.com/watch?v=nY7wP0n0ciE]

1	The Leadership	It's better to be the first than it is to be better. Executive Summary Being first in any category is going to give you the edge -being the leader comes from being first. It's much easier to get into the mind of consumers first that try to convince people you have a better product or service than the one that did get there first. Improvements are always made to product/service inventions and innovations but the first in has a head start. Once you are the leader, a position mostly gained by being first, it is pretty hard for competitors to dislodge you, as long as you keep your products up to date and of comparable quality. Further, the first in to the market has the opportunity to have its brand name adopted as the generic category name. Once you are first and get the consumers to buy your brand, often they won't bother to switch. People tend to stick with what they've got.
2	The Category	If you can't be first in a category, change the nature of the category or set up a new category you can be first in.
3	The Ladder	The strategy to use depends on which rung you occupy on the ladder.
4	Duality	In the long run, every market becomes a two-horse race.
5	The Mind and Perception	Marketing is not a battle of products, it's a battle of perceptions; and sometimes it's better to be first in the mind than to be first in the marketplace.
6	Focus	The :lost powerful concept in marketing is owning a word in the prospect's mind. "
7	Extension	There's an irresistible pressure to extend the equity of the brand.
8	Exclusivity and Superiority	Owning a superior position in the customer's mind is vital; marketing is a continuous search for exclusivity.
9	Division	Over time, a category will divide and become two or more categories.
10	The Heart (Emotion)	Marketing strategies without emotion will not work.
[youtube=http://www.youtube.com/watch?v=9amN6VCeOLQ&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b&border=1]
11	Attributes	When you have to focus on attributes, for every one of them, there is an opposite and effective attribute.
12	Candor	When you admit a negative, the prospect will give you a positive.
13	Sacrifice	You have to give something up in order to get something.
14	Success	Success often leads to arrogance, and arrogance to failure.
15	Failure	Failure is to be expected and accepted.
16	Unpredictability	Unless you write your competitors' plans, you can't predict the future.
17	Hype	The situation is often the opposite of the way it appears in the press.
18	Acceleration	Successful programs are not built on fads, they're built on trends.
19	Perspective	Marketing effects take place over an extended period of time.
20	The Opposite	If you are shooting for second place, your strategy is determined by the leader.
21	Origin	Where brands come from is often more important than how good they are.
22	Resources	Without adequate funding and expertise an idea won't get off the ground, and a brand cannot be built.

Expert's Advise:

Donald Trump and Robert Kiyosaki
Follow theses principles and apply them to whatever you need. If you continue to confuse pride with confidence you will never learn to learn.

[youtube=http://www.youtube.com/watch?v=mljMRRRb1vw]

During recession and global financial crisis it is even more interesting to discuss this book.

What do you think about "22 immutable Law of Marketing"?
Are there more marketing laws?
Why these marketing laws are immutable?

Please leave your comments below.

What is HDTV? What is Digital Television? What is DTV?

What is HDTV? HDTV - stands for High Definition TV and while the FCC does not have a standard definition for HDTV, it is widely agreed upon that HDTV is defined as having higher quality video, audio and a wider image aspect ratio than standard television broadcast signals. After the transition to color TV in the 1950s and '60s, nothing has had as much impact on the TV world as HDTV (high-definition TV) and digital TV. That's right, TV is going digital, following in the footsteps of, well, everything. We're in the early days of this transition — a lot of TV programming is still all-analog, for example. And this stage of the game can be confusing, with an alphabet soup of acronyms, changing technologies, and emerging standards. More than 50 years ago, a group called the NTSC (National Television System Committee) put together a group of technical specifications and standards that define television as we know it today. Sure, there have been some changes in those 50 years (such as the addition of color), but today's analog TVs are built on this NTSC system. [youtube=http://www.youtube.com/watch?v=PXPf5Eldz3M&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1]   In the 1980s, the ATSC (Advanced Television System Committee) was formed to move TV forward. Many years later (1996), the ATSC's recommendations for a digital-television system were adopted by the FCC (Federal Communications Commission — the folks who set standards for TV broadcasts, regulate phone companies, and fine Howard Stern). ATSC standards use newer-than-1953 technology to give you TV like you've never had before: Widescreen images like those in the movies Greater detail — up to six times more detail Sharper images Smoother, more filmlike images with no video flicker All digital, with none of the "ghosts" and other image problems found in analog TV Understanding video standards HDTV (and digital TV, or DTV, in general — there are some digital TV variants that are not high-definition, and we discuss them in this section) is all about giving you a bigger and better picture, better audio, and generally making your TV-watching experience more like a movie-watching experience. In fact, at its best, HDTV is so realistic that it's often described as "looking through a window" — as if you're really there, not just watching a program. There are three essential concepts to understand when you are comparing different video standards: Resolution: the number of individual picture elements that make up a TV image. The higher the resolution, the more detailed the image, and the sharper the image will appear. Resolution is defined by one of two factors:• Lines (the number of left-to-right lines the TV can display). CRT-based TVs (tube TVs) are rated this way. • Pixels (the number of pixels across the screen times the number up and down). Fixed-pixel displays (plasmas, LCDs, DLPs and the like) are rated this way. How to Calibrate HDTV? Calibrating your HDTV gives you the best picture, whether you have an LCD or plasma television. No need for a professional calibration; you can do it yourself. Follow step-by-step instructions in this video tutorial: [youtube=http://www.youtube.com/watch?v=vKBCtcBWmJI&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1] Scan Type comes in two forms: • Interlaced scan: These TV images are created by lighting up every other row of horizontal lines on the screen in one instant, and then going back through and lighting up the remainder of the lines in the next instant. It happens so fast that your eye can't really tell it's happening. • Progressive scan: These systems light all the horizontal lines in the same instant, which can make the image seem "smoother" and more like film (or real life). Aspect Ratio (the shape of your TV picture): • Traditional TVs have a 4:3 aspect ratio (screen shape). This means that for every 4 units of measure across the screen, you have 3 units of screen height. For example, if the screen is 12 inches wide, it will be 9 inches high. • HDTVs have a 16:9 aspect ratio — which makes the screen relatively much wider for the same height, compared to a 4:3 TV. Most movies are widescreen (16:9, or even wider), so HDTVs can display most movies without the annoying "letterbox" black bars on the top and bottom of the screen. HDTV standards There isn't a single "HDTV" standard out there. Instead, ATSC contains many different TV standards (with different resolutions, aspect ratios, and scan types) — 18, in fact. Some of these standards are truly HDTV; most are not. In the real world, you will deal with four standards when you try to watch TV content on your HDTV. The two primary HDTV standards are these: 720p: This provides 720 lines of resolution with progressive scan (hence the p). By comparison, NTSC has less than 480 lines of resolution. 720p uses a 16:9, a widescreen aspect ratio. 1080i: This variant (the highest resolution within the ATSC standard) uses interlaced scanning, but provides 1080 lines of resolution. 1080i is also widescreen, with a 16:9 aspect ratio. There is actually a higher HDTV variant in the ATSC standard — 1080p, which is a progressive scan variant of 1080i. Only a few HDTV projectors (in the $40,000 and above price range) can handle this variant, and we know of no material that is broadcast or otherwise available as 1080p. So don't worry about it. True HDTV performance requires at least 720p performance. If a TV program, movie, or other content is not at least 720p (either 720p or 1080i), it is not HDTV. If a TV can't display at least 720 lines of resolution, it is not HDTV-capable. If a salesperson tries to tell you that an inexpensive plasma set, regular DVD, regular digital cable, or regular satellite TV "is" HDTV just because it's digital, it's not so. Compatible DTV standards 720p and 1080i are the two HDTV standards, but you'll also find a lot of digital TV material will be broadcast at lower resolutions that don't quite make the grade as HDTV. You can still watch this programming on your HDTV — in fact, most HDTVs will make this programming look better than it does on a regular TV — but remember: That stuff is not really HDTV. 480p (EDTV): This enhanced-definition TV standard provides higher-than-NTSC resolution, with progressive scan (NTSC is interlaced). EDTV can be (and often is) 16:9 widescreen, but it is not required to be widescreen. 480i (SDTV): This is interlaced, non-widescreen (4:3), standard-definition TV, equivalent to NTSC analog broadcasts. Remember these different terms — HDTV, EDTV, and SDTV — when shopping. They will often be in the product descriptions; you need to know exactly what you're buying. How do I get HDTV? Anyone that owns a high definition television can get high definition content. You have three options: over-the-air signals, cable or satellite. Over-the-air signals are those that a typical rooftop antenna would receive…only these signals are digital and encoded in HD. Over-the-air signals are free to receive. The only cost out of pocket would be for the equipment needed to receive them. To receive HD programming from your cable or satellite provider you would need to subscribe to their HD package. This subscription is not free. The provider might require a minimum length of service. Does owning a HDTV mean that I am watching in high definition? No. Owning a high definition television is just the first step in watching HD content. The second step is to acquire a HD tuner. The tuner is either built into the television or an external set-top box. The set-top boxes can be bought in stores, but most will come from the cable or satellite provider. The third step is to either subscribe to a HD package or buy an antenna for over-the-air reception. Once steps one, two and three are in place then it is up to you to turn to the HD channel to get started watching high definition programming. And, this is only when the signal on the HD channel is delivered in high definition. How to get free HD Channels?:[youtube=http://www.youtube.com/watch?v=opUwO3-XjLM&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01&border=1]

What is Podcasting? What is Webcast? What is RSS Feed?

What is Podcast? What is Podcasting? A podcast is a series of digital media files, usually digital audio or video, that is made available for download via Web syndication. The syndication aspect of the delivery is what differentiates podcast from other files accessible by direct download or streaming: it means that special software applications, generically known as pod catchers (such as Apple Inc.'s iTunes or Nullsoft's Winamp), can automatically identify and retrieve new files associated with the podcast when they are made available, and that these files can be stored locally on the user's computer or other device for offline use. This is done by the podcatcher accessing a centrally-maintained Web feed, which lists files associated with a certain podcast. I have created the Podcast and Live News page for the WCNY- public broadcasting station of CNY (www.wcny.org).  Several types of media were used on the Virtual TV page.  Feed from PBS with programs preview,  video streaming,  audio streaming, RSS feed reader that read feeds from NPR, PBS and other trusted source of information. Podcasting in Plain English: [youtube=http://www.youtube.com/watch?v=y-MSL42NV3c&hl=en&fs=1&rel=0&color1=0xe1600f&color2=0xfebd01&border=1] A 3 minute explanation of podcasting. Video & Audio Podcast in iTunes: How does iTunes and iPod treat podcast files compared to song or audio book files? Podcast won't show up in Party Shuffle unless you drag them into the Party Shuffle playlist, and Auto fill won't include podcasts when copying files to an iPod. In iTunes 4.9, there were some limitations to how podcasts could be used. For example, you could not access podcasts using Music Sharing or create a Smart Playlist of podcasts. These limitations do not exist in iTunes 5 and later On an iPod, podcasts shouldn't appear when you select Shuffle Songs or Music Quiz. What is an enhanced podcast? An enhanced podcast can include chapter marks and photos. When you play an enhanced podcast in iTunes, a menu icon appears to the left of the display at the top of the iTunes window. If you click this icon, a pop-up menu appears and displays the podcast's chapter marks, artwork, and start time of each chapter. (Note: Mac OS X 10.2.x users won't see artwork in the pop-up menu, but everything else works the same). When you play an enhanced podcast on an iPod, your iPod displays the name of the chapter you're listening to above the playback position in the episode. To see this, press the Select button during play to make a diamond appear in the bar. You can then scroll the wheel right to scrub forward, or left to scrub backwards. What is Webcast? A webcast is a media file distributed over the Internet using streaming media technology. A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet. The generally accepted use of the term webcast is the "transmission of linear audio or video content over the Internet". A webcast uses streaming media technology to take a single content source and distribute it to many simultaneous listeners/viewers. Visit Wikipedia to find out more about podcast and webcast

Podcast and Webcast

View more presentations from VEE.

What is RSS? RSS in Plain English Video. A short explanation of RSS and how it helps you save time reading the web. [youtube=http://www.youtube.com/watch?v=0klgLsSxGsU&hl=en&fs=1&rel=0&color1=0x5d1719&color2=0xcd311b&border=1]   RSS (an abbreviation for Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's URI, often referred to informally as a "URL" (uniform resource locator), although technically the two terms are not exactly synonymous, into the reader, or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. Several types of media were used on the Virtual TV page. Feed from PBS with programs preview, video streaming, audio streaming, RSS feed reader that read feeds from NPR, PBS and other trusted source of information. webcast is a media file distributed over the Internet using streaming media technology. [polldaddy poll=1567289]

PBS Top Ten - PBS Social Media Gallery

What’s popular around PBS? Popular PBS Podcasts according to iTunes
Top Search Terms on PBS.org
Top PBS Programs on the Web
Most Popular PBS Web Pages

PBS Innovation Showcase - Explore PBS projects in social media.

NYS Canal System Interactive Area Map.

WCNY’s NYS Canal System Google Map connects educators, our local community, and the world at large to the “New York State’s Contemporary Canal System” educational resources. These resources include video, an educator’s guide, and the Canal map. The video highlights important locations along the Erie, Oswego, Champlain, and Cayuga-Seneca canals and is indexed into short clips for each location. The educator’s guide provides an instructional unit on the canal system, both past and present. Interactive map connects visitors to each location by providing to and from driving directions, a quick link to video associated with that location, and the physical address.

Created by Nikolay Gul for WCNY's "New York State's Contemporary Canal System Educator's Guide."
Functions: Navigate Erie Canal, Oswego canal, Champlain canal, and Cayuga-Seneca canal. Find and Print direction from and to canals location.
Used: Google Map API, javascript, XML, custom made images, and video from educators guide...

Features: of Custom Google Map for Canal System Interective Map:
map overlay with polylines;
ground overlay;
embeded flash video;
embeded pdf document;
step by step directons;
custom info box with multiple tabs;
custom markers;
extra navigatons pop-up with zoom in and zoom out;
custom map control and much more...

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